By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, “The Word on the Street” seeks to provide something that is missing from our daily visual diet.
I like to imagine that people might walk past a sign and assume that it is just a typical mundane warning until that moment they recognize it as out of the ordinary. Hopefully that moment might lead viewers to wonder if other pieces might be “hidden” anywhere in their daily lives. In this way the work aims to change how the viewer interacts with the world at large.
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The Smithsonian Institution welcomed Burning Man artists with the “No Spectators, The Art of Burning Man” show at the Renwick Gallery. Three pieces from The Word on The Street are on display as part of this exhibition through September 16, 2018. UPDATE – The “No Spectators” show has moved on from the Smithsonian and is now touring through 2021.
Heisler Park is an incredible venue on the water in Laguna Beach, California. For this 1 year installation, The Word on The Street has found a magnificent home.